# BBVA

Data-driven financial products at scale.

## The impact

**Design consultant at The Cocktail for BBVA — working on digital products that use customer data to help people better understand and manage their finances.**

## The problem

Traditional banking interfaces present financial data without context. Customers see numbers — balances, transactions, projections — but struggle to understand what those numbers mean for their day-to-day decisions. The work was about closing that gap.

## My role

Design consultant embedded with the BBVA team. Focused on data-driven financial products and customer experience — exploring how customer data could be surfaced in ways that were meaningful, not just accurate.

## The work

**Customer financial understanding.** Designing interfaces that translate raw financial data into legible, actionable information for customers.

**Scalable banking patterns.** Defining interaction and visual patterns that could hold up across a product suite at BBVA's scale.