BBVA. Data-driven financial products at scale.
The impact
Design consultant at The Cocktail for BBVA — working on digital products that use customer data to help people better understand and manage their finances.
The problem
Traditional banking interfaces present financial data without context. Customers see numbers — balances, transactions, projections — but struggle to understand what those numbers mean for their day-to-day decisions. The work was about closing that gap.
My role
Design consultant embedded with the BBVA team. Focused on data-driven financial products and customer experience — exploring how customer data could be surfaced in ways that were meaningful, not just accurate.
The work
Customer financial understanding. Designing interfaces that translate raw financial data into legible, actionable information for customers.
Scalable banking patterns. Defining interaction and visual patterns that could hold up across a product suite at BBVA's scale.